Find the Right Keywords - Do Your Research!
The first thing you should do to maximize your search engine results is make sure that your key phrases or words are contained in the title, description and tags for your web page. Some SEO Experts say that your primary keyword should be part of the domain name of the website as well. In the long run, the most crucial placement for your keywords is in the content; this is where search engines look for ranking your site. Just don't use too many keywords because Google can recognize when you are stuffing it. Don't have more than 3 primary keywords and keep the keyword density between 3-5%. It's a lot of work to get the attention of the various search engines, you need some marketing groundwork in place first. To optimize your content, you really should have your key phrases and words established prior to beginning your copy because this is vital in shaping your content.So it's not just the search engines that you need to focus on, you also have to keep an on how your copy is written. You will not achieve your marketing goal without both carefully researched keywords and copy that appeals to the reader. A professional quality copy is the critical piece in your strategy. Your article should flow naturally from the title, and should be easy to read and enjoyable for your potential customers. It's important that your content is optimized for that high page ranking, but in the end you're writing for real people and real customers, not the Google bot. Remember when writing that providing the best possible content to the searchers is also a goal of the major search engines. This is why you shouldn't even think about "keyword stuffing" your page, as it won't help you in any way.
SEO is Here to Stay
Though is hasn't been around for long, Search Engine Optimization is gaining popularity, and has turned into an industry that is constantly reinventing and modernizing itself; therefore, it's necessary for SEO copywriters like Frank Kern to stay up-to-date with it. Creating influential copy that turns visitors into customers, SEO copy writers must be flexible enough to shift with these evolutions.Solid content involves quality writing for individuals that will be an engrossing, entertaining experience. When you employ quality SEO copywriting can help your website reach the top positions in the search engines, which can lead to more visitors and bigger revenue. Great results come only from top quality copy; regardless of how wonderful your blog or website may actually be, without enough qualified traffic it will remain undiscovered.
Listen to the Experts
Follow people with a track record of success in SEO that are really doing it. One such person I like to go to is Rick Porter. He is an SEO, affiliate marker, and online reputation management consultant. You can find his website here: http://rickporter.org/
